Create integrated custom promotions for client technology and exposure at conference via expandable units on CNNMoney.com and TIME.com
• CNNMoney.com Custom Publishing partnered with TIME.com to create a custom content campaign that promoted Siemens radiology technology and their appearance at this years radiology conference.
• The content was repurposed from custom print sections in both Fortune and TIME magazines. These were turned into custom expandable "rollvertorial" units that ran in targeted placements on CNNMoney.com.
• Both units drove to custom created combined micro-site which included additional links & video.