Client Objective
Promote NASDAQ among an audience of C-Level executives in an engaging, multimedia platform.
CNNMoney.com Solution
• Executives from NASDAQ-listed companies attending select FORTUNE conferences were videotaped responding to business landscape questions.
• Interviews were edited and used to create video ad units that ran throughout select placements on CNNMoney.com.
• Advertorials featuring some of these executives appeared in FORTUNE magazine.
