Client Objective
Promote Sprint among an audience of small business decision-makers through an exclusive editorial platform.
CNNMoney.com Solution
• Exclusive sponsorship opportunity of the Small business Makeover franchise on CNNMoney.com.
Fortune Small Business editors and a panel of experts offer solutions in an effort to drive the featured company forward, then follow-up to track the company’s progress.
•CNNMoney.com created a co-branded, expandable 728x90 promotional banner highlighting the series and Sprint’s sponsorship.
The banner was refreshed as each new story was published.
• Multimedia extensions included in-book ads surrounding the series.
