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AUDIENCE PROFILE
Technology Decision Makers |
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With nearly one in ten CNNMoney.com visitors working in an MIS/DEP department,
marketers have unmatched access to technology decision makers and influencers looking for
innovative business solutions and insights. |
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Audience Reach (uniques) |
|
% Composition |
Index |
| Job Dept. MIS/EDP |
377,000 |
5.7 |
523 |
| C-Level Executive / Owner – Any Industry |
262,000 |
4.0 |
113 |
| Senior Management – Any Company Size |
510,000 |
7.7 |
134 |
| Any Business Decision Maker / Influencer |
1,734,000 |
26.1 |
170 |
| Computer Hardware DM / Influencer |
744,000 |
11.2 |
193 |
| Computer Software DM / Influencer |
890,000 |
13.4 |
213 |
| IT Technology Consulting Services DM / Influencer |
466,000 |
7.0 |
250 |
| Telephone Equipment DM / Influencer |
467,000 |
7.0 |
175 |
| Telephone Services DM / Influencer |
471,000 |
7.1 |
202 |
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(Sources: Nielsen @Plan, Rel 2 2011)
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