Audience Overview C-Level & Senior Executives Business Decision Makers Technology Decision Makers Affluent Consumers Large Companies & Enterprise Small Business Active Investors Business Travelers		AUDIENCE PROFILE Small Business CNNMoney.com offers small business leaders insights and practical advice on issues that matter most to them. Audience Reach (uniques) % Composition Index C-Level Executive / Owner – Self Employed 180,000 2.7  134 C-Level Executive / Owner – < 10 in Organization 139,000 2.1  150 Senior Management – < 10 in Organization 156,000 2.3  149 Headcount in Organization – < 20 949,000 14.3  131 Headcount in Organization – < 100 1,602,000 24.1  146 Headcount in Organization – < 500 2,256,000 34.0  153 Self Employed 468,000 7.1  117 Major Events – Starting a Business Next / Last 12 Months 513,000 7.7  108 (Sources: Nielsen @Plan, Rel 2 2011)