 |
|
|
|
Audience Reach (uniques) |
|
% Composition |
Index |
| C-Level Executive / Owner – Self Employed |
71,000 | 0.9 |
130 |
|
C-Level Executive / Owner – < 10 in Organization |
69,000 |
0.9 |
156 |
| Senior Management – < 10 in Organization |
82,000 |
1.1 |
148 |
| Headcount in Organization – < 20 |
1,058,000 |
13.7 |
118 |
| Headcount in Organization – < 100 |
1,848,000 | 23.9 |
155 |
| Headcount in Organization – < 500 |
2,960,000 | 38.3 |
134 |
| Self Employed | 357,000 |
4.6 | 119 |
| Major Events – Starting a Business Next / Last 12 Months |
628,000 | 8.1 |
116 |
(Sources: Nielsen @Plan, Spring 2010.)
|
|
|
