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AD SPECS
Implementation Instructions |
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Formats Accepted
- Standard Banners: GIF, JPEG approved, Standard 3rd Party tags.
- Standard Rich Media: Flash, HTML approved, 3rd Party tags.
- Email Newsletter Banners: GIF or JPEG only, with click URL. Newsletters cannot support 3rd party tracking pixels.
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Lead Times
CNNMoney.com requires 5 business days prior to campaign launch dates for receipt of standard banner creative
assets and 10 days for complex rich media creative assets.
CNNMoney.com requires 10 days prior to campaign launch for receipt of pre-roll video assets.
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Submission Process
Please send advertising creative to the following address: cnnmoney_traffic@timeinc.com
In the subject line of the email please include the following:
CNNMoney.com - Advertiser - Brand and Campaign Name - Flight Dates,
(e.g. CNNMoney.com - Time Warner - Fortune Magazine Fortune 500 Promotion - Q1 2006)
In order to help us implement your contract as quickly and efficiently as possible, please supply the following
in your email:
1. Advertiser name as it appears on the insertion order/contract
2. Campaign name
3. Submitter's name, phone number, and email address
4. Site name (i.e. CNNMoney.com)
5. CNNMoney.com sales representative
6. Contract start/end date
7. All creative banner sizes and creative assets required for flight. No contract can be finalized
without proper creative sizes and signed insertion order. File names can be comprised of any number and type of characters as
long as they constitute a valid Microsoft Windows filename. For example:
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- No commas (,)
- No exclamation points (!)
- Maximum of three creative banners per media plan line item
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8. Destination URL for site-served creative. No contract can be finalized without working URL. If viable URL is
not included, CNNMoney.com will default to the URL identified in the contract.
9. If you have any special instructions required for the contract, please submit them in a detailed
spreadsheet, including filenames of additions and deletions, start and end dates, and the
corresponding line item description.
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