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Audience Overview
C-Level & Senior Executives
Business Decision Makers
Technology Decision Makers
Affluent Consumers
Large Companies & Enterprise
Small Business
Active Investors
Business Travelers
AUDIENCE PROFILE
C-Level & Senior Executives
 
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Audience Reach (uniques) % Composition Index
C-Level Executive / Owner — Any Industry170,0002.2 190 
EVP / SVP / VP — Any Company Size303,0003.9 178 
Senior Management — Corporate469,0006.1 186 
Senior Management — Any Company Size544,0007.0 173 
Any Business Decision Maker / Influencer2,147,00027.8 148 
    (Sources: Nielsen @Plan, Spring 2010.)
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