Audience Overview
C-Level & Senior Executives
Business Decision Makers
Technology Decision Makers
Affluent Consumers
Large Companies & Enterprise
Small Business
Active Investors
Business Travelers
AUDIENCE PROFILE
C-Level & Senior Executives
 
CNNMoney.com provides marketers with unparalleled access to C-level executives and
influential business leaders who turn to CNNMoney.com for strategic insights into today's
global business issues. With world-renowned business and finance editorial from the editors
of FORTUNE and MONEY, CNNMoney.com is a trusted and valued source
of business information for the C-suite.
Audience Reach (uniques) % Composition Index
C-Level Executive / Owner — Any Industry262,000 4.0 113 
EVP / SVP / VP — Any Company Size248,000 3.7 167 
Senior Management — Corporate330,000 5.0 134 
Senior Management — Any Company Size510,000 7.7 134 
Any Business Decision Maker / Influencer1,734,000 26.1 170 
    (Sources: Nielsen @Plan, Rel 2 2011)