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AUDIENCE PROFILE
Business Travelers |
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|
CNNMoney.com visitors are active travelers and mobile professionals with over 1 million
having traveled for business in the past 3 months. |
|
|
|
|
Audience Reach (uniques) |
|
% Composition |
Index |
| Round-Trip Air Flights for Business – Last 30 Days |
461,000 |
6.9 |
164 |
|
Any Airlines for Domestic Business – Last 3 Months |
585,000 |
8.8 |
200 |
|
Any Airlines for International Business – Last 3 Months |
153,000 |
2.3 |
207 |
|
Airline / Hotel Reward Program – Any |
3,662,000 |
55.2 |
151 |
|
Overnight Hotel / Motel Stay for Business – Last 30 Days |
702,000 |
10.6 |
177 |
|
Car Rental for Business – Last 3 Months |
463,000 |
7.0 |
227 |
|
Travel for Business – Last 3 Months |
1,125,000 |
17.0 |
184 |
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(Sources: Nielsen @Plan, Rel 2 2011)
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