 |
|
|
|
Audience Reach (uniques) |
|
% Composition |
Index |
| Household Income $150K + |
778,000 |
11.7 |
175 |
| Current Market Value of Portfolio – $500k + |
560,000 |
8.4 |
156 |
| Owns Any Securities – Last 12 Months |
4,995,000 |
75.3 |
127 |
| Owns Luxury Car – Any |
830,000 |
12.5 |
106 |
| Shopped Online Last 6 Months – Collectibles |
850,000 |
12.8 |
193 |
| Owns Any Platinum Credit Card |
1,454,000 |
21.9 |
144 |
| Any Foreign Vacation Destination – Last 2 Years |
775,000 |
11.7 |
157 |
| Visited Museum/Art Gallery - Last 30 Days |
1,269,000 |
19.1 |
148 |
| Wine Collecting/Tasting |
1,034,000 |
15.6 |
142 |
| Play Golf |
917,000 |
13.8 |
126 |
| Shopped Online Last 6 Months - Gourmet Food/Gift Baskets |
720,000 |
10.9 |
217 |
|
|
(Sources: Nielsen @Plan, Rel 2 2011)
|
