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AUDIENCE PROFILE
Active Investors |
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CNNMoney.com offers investors powerful tools and insightful editorial to help them
manage their personal finances and capitalize on market trends. |
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Audience Reach (uniques) |
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% Composition |
Index |
| Household Income $150K + | 917,000 |
11.9 | 174 |
| Current Market Value of Portfolio – $500K + | 737,000 |
9.5 | 139 |
| Owns Any Securities – Last 12 Months | 5,005,000 |
64.7 | 125 |
| Has a Brokerage Account | 4,841,000 |
62.6 | 121 |
| Purchased Online Last 6 Months – Mutual Funds – Bond |
255,000 | 3.3 |
248 |
| Purchased Online Last 6 Months – Mutual Funds – Stock |
490,000 | 6.3 |
242 |
| Any Online Investment Transactions – Last 6 Months |
1,160,000 | 15.0 |
210 |
| Purchased/Transacted Stocks Online – Last 6 Months |
773,000 | 10.0 |
223 |
| Monitors Investments/Stocks Online – Last 30 Days |
2,277,000 | 29.4 |
188 |
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(Sources: Nielsen @Plan, Spring 2010.)
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