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AUDIENCE PROFILE
Active Investors |
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CNNMoney.com offers investors powerful tools and insightful editorial to help them
manage their personal finances and capitalize on market trends. |
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Audience Reach (uniques) |
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% Composition |
Index |
| Household Income $150K + |
778,000 |
11.7 |
175 |
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Current Market Value of Portfolio – $500K + |
560,000 |
8.4 |
156 |
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Owns Any Securities – Last 12 Months |
4,995,000 |
75.3 |
127 |
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Has a Brokerage Account |
4,584,000 |
69.1 |
129 |
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Purchased Online Last 6 Months – Mutual Funds – Bond |
132,000 |
2.0 |
210 |
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Purchased Online Last 6 Months – Mutual Funds – Stock |
253,000 |
3.8 |
197 |
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Any Online Investment Transactions – Last 6 Months |
856,000 |
12.9 |
244 |
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Purchased/Transacted Stocks Online – Last 6 Months |
487,000 |
7.3 |
235 |
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Monitors Investments/Stocks Online – Last 30 Days |
1,309,000 |
19.7 |
194 |
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(Sources: Nielsen @Plan, Rel 2 2011)
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